Privacy Policy

1. Introduction

RapidReply ("Company," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, services, and SMS messaging platform.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

2.1 Information You Provide Directly

We collect information you voluntarily provide, including:

• Contact Information: Name, email address, phone number, and business details when you contact us or request a demo
• Account Information: Information required to set up and operate your RapidReply service
• Communication Preferences: Your preferences for receiving SMS messages and marketing communications

2.2 Information From Missed Calls and SMS Conversations

When customers call your business and you use RapidReply:

• Caller Information: Phone numbers from missed calls automatically detected by our system
• SMS Conversations: Messages exchanged between customers and your business through our platform, including response selections (1, 2, 3)
• Lead Data: Customer names, contact information, and service requests submitted through SMS interactions

2.3 Automatic Collection

We automatically collect certain information about your interactions with our services:

• Device information (type, operating system, browser type)
• Usage data (pages visited, time spent, clicks, interactions)
• IP address and location information
• Cookies and similar tracking technologies

3. SMS Compliance and Messaging

3.1 Opt-In Consent

By calling your business phone number, customers initiate contact with your business and implicitly consent to receive SMS messages from RapidReply regarding their inquiry. This constitutes prior express written consent under the Telephone Consumer Protection Act (TCPA).

3.2 Message Frequency and Content

SMS message frequency varies depending on customer interactions. Messages may include:

• Initial auto-response to missed calls with menu options
• Response to customer selections (booking links, quote requests, emergency routing)
• Follow-up messages as needed

3.3 STOP and HELP Instructions

Customers can reply:

• STOP - To unsubscribe from all future messages and opt out of SMS communications
• HELP - To receive information about how to use the service

We will honor STOP requests within a reasonable timeframe and will not send further messages to that number except to confirm the opt-out or as required by law.

3.4 Message and Data Rates

Standard message and data rates may apply. We are not responsible for any charges your carrier may impose for sending and receiving SMS messages. Check your plan to confirm you have unlimited SMS or include SMS in your plan.

4. How We Use Your Information

We use the information we collect for the following purposes:

• Delivering and improving our SMS platform and services
• Processing customer inquiries and demo requests
• Sending automatic responses to missed calls via SMS
• Routing customer replies and generating owner alerts
• Personalizing your experience and customizing service settings
• Sending transactional messages (confirmations, alerts, receipts)
• Marketing and promotional communications (with your consent)
• Conducting analytics and research to improve our services
• Complying with legal obligations and enforcing our Terms of Service
• Preventing fraud and protecting security

5. How We Share Your Information

5.1 Third-Party Service Providers

We may share information with third-party service providers who perform services on our behalf, including:

• SMS gateway and telecommunications providers
• Payment processors
• Analytics providers
• Cloud hosting and infrastructure providers

We require these providers to maintain confidentiality and only use your information as necessary to provide services.

5.2 Legal Requirements

We may disclose your information if required by law, including:

• Subpoenas or court orders
• Government or regulatory requests
• Protecting safety or investigating potential violations of our Terms of Service

5.3 Business Transfers

If RapidReply is involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

5.4 No Sale of Personal Information

We do not sell, trade, or rent your personal information to third parties.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

Measures we employ include:

• Encrypted data transmission (SSL/TLS)
• Secure authentication and access controls
• Regular security audits and vulnerability assessments
• Employee training on data protection
• Incident response procedures

7. Data Retention

We retain your information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. Retention periods vary based on the type of information:

• Account Information: Retained while your account is active, plus 12 months after cancellation
• SMS Messages: Retained for 24 months for compliance and customer service purposes
• Marketing Data: Retained until you opt out or request deletion

You may request deletion of your data at any time, subject to legal retention requirements.

8. Your Rights and Choices

8.1 Access and Correction

You have the right to access, review, and update your personal information. Contact us to request your data.

8.2 Deletion

You may request deletion of your information, subject to legal and regulatory retention requirements.

8.3 Marketing Communications

You can opt out of promotional emails by clicking the unsubscribe link in any email or contacting us directly.

8.4 SMS Opt-Out

Customers can reply STOP to any SMS to unsubscribe from future messages.

8.5 Do Not Track

Some browsers include a Do Not Track feature. Currently, our website does not respond to Do Not Track signals due to lack of industry standards.

9. Children's Privacy

RapidReply is not directed to children under age 13. We do not knowingly collect information from children under 13. If we learn we have collected such information, we will take steps to delete it promptly. If you believe we have collected information from a child under 13, please contact us immediately.

10. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including the right to:

• Know what personal information is collected, used, and shared
• Delete personal information collected from you
• Opt out of the sale or sharing of your personal information
• Non-discrimination for exercising your rights

To exercise these rights, please contact us using the information below.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our services following changes constitutes acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your rights, please contact us:

13. TCPA Compliance

RapidReply complies with the Telephone Consumer Protection Act (TCPA). By calling the business phone number associated with your account, customers provide prior express written consent to receive SMS messages from RapidReply. All customers have the right to opt out by replying STOP or contacting us directly.